Content Strategist. AI Workflow Builder. Your Brand's Unfair Advantage.
I help B2B and SaaS brands grow through SEO-driven content, AI-assisted workflows, and strategy that turns your audience's real problems into your pipeline.
Strategy. SEO. Copywriting. Performance marketing. All in one place.
Let's Get StartedTrusted by brands across Nigeria, UK, US, Israel and Australia
I'm a B2B and SaaS Content Marketing Specialist based in Abuja, Nigeria. I build content systems that drive visibility, grow audiences, and convert readers into leads across social media, web, email, and paid channels.
Currently, I work as the Marketing Associate at Heyy.io, focused on SEO and content strategy. When I'm not busy, through my own personal brand and the TW Academy, I've trained over 500 content writers and marketers and help them to build careers they're proud of.
I've worked with clients across Nigeria, UK, US, Israel, and Australia, adapting to any industry, any voice, any audience.
I built a connected workflow where Claude, Ahrefs, Mangools, Google Ads Keyword Planner, and ChatGPT operate as one system. Research, analysis, optimization, and writing happen in a single pipeline — faster than most teams finish a brief, and it actually sounds like a human wrote it.
Every engagement is built around your growth goals and objectives. Here is what I do best.
Full-stack content planning and execution across multiple platforms, built to drive visibility, engagement, and revenue.
Search-optimized blog articles, web pages, and long-form content that ranks, gets read, and converts.
Website copy, email sequences, ad copy, and landing pages that speak to your audience and drive action.
Platform-native content strategy and execution for LinkedIn, X, and Instagram, built for real engagement.
For founders, executives, and professionals who want to be known, trusted, and sought after in their industry.
Content-driven lead generation systems that attract, nurture, and convert across paid and organic channels.
Lead GenAssist Factory
Built conversion-focused copy and content systems for service launches. Managed ads and content distribution across social platforms.
60.7K+ ad views and +35% engagement
Social MediaChurnRx
Designed and wrote a 9-post Instagram content grid for a SaaS churn prevention platform, covering visual direction and all copy.
Complete campaign system delivered
Social MediaOleenaOrganics
Managed full Instagram content strategy and produced the email campaign that hit 63.65% open rate within 10 minutes.
63.65% email open rate and +30% engagementMalve (UK)
Led content strategy and LinkedIn campaigns focused on traffic and conversions for a UK marketing services company.
2x click-through rate improvementGreenbee Mobile (UK)
Wrote 80+ SEO-driven articles and website content for a UK tech company focused on lead generation and traffic growth.
Increased website traffic and lead generationPrimeFit Lagos
10-slide launch strategy covering target audiences, content plan, paid media, partnerships, KPIs, and budget allocation.
8.5M naira budget strategyReviews from students at TechWriteable Academy and a selection of creative and graphic work produced for clients.
Real platform analytics from real campaigns. Drag or scroll horizontally to see all.
Drag or scroll horizontally to view all analytics screenshots
"Her content marketing strategies are game changing. I noticed a 30% increase in social media engagement and a 63.65% open rate in one of our newsletters after 10 minutes."
"If you're lucky enough to have Paula on your team, brace yourself. She's attentive to details and every campaign we've worked on together has had more conversions and way fewer headaches."
"I've worked with Paula on multiple projects, from articles to website copy and a book. She's articulate with her words and is a professional who always meets deadlines. I highly recommend her."
"Her writing quality is exceptional and perfectly aligned with our brand voice."
Published on Medium. Strategy, SEO, marketing, and more.
My inbox is always open. Whether you have a clear project in mind or you're still figuring out what you need, reach out. You're in for a ride.