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Open to a full-time content marketing role
DEPENDS XG
Hi, I’m Paula,
a Content and Marketing Specialist who helps you turn your content into visibility, trust, and paying customers.
a Content and Marketing Specialist who helps you turn your content into visibility, trust, and paying customers.
I’m your person to get it done. I’ve run SEO programmes, managed personal brands, led marketing teams, built strategies from scratch and trained 500+ writers.
Six years in, I’ve worked across different industries, teams and marketing challenges. And one thing remains constant: I like getting things done, and I like getting them right.
I’m Paula Nwadiaro, a Content Marketing Specialist helping SaaS companies, tech brands, startups and personal brands grow through content strategy, SEO, storytelling and creative marketing.
I love getting into the details of a business, understanding its audience, stalking its competitors (yes, I do that a lot), finding content opportunities and figuring out how to turn all of that into a strategy that actually works.
I’m also very hands-on. I can move from researching a market and developing a strategy to writing, coordinating a team, managing workflows and analysing what’s working.
And because I’m a little obsessed with finding better ways to work, I’m constantly experimenting with AI tools, building custom GPTs and exploring new ways to make marketing processes smarter.
I’ve worked with businesses across
Tech, AI, gadgets, beauty, machine learning, software documentation, AI automation. I’ve written for and worked across all sorts of industries. Give me a new industry, a few good resources and some time to investigate, and I’ll get right into it.
I love managing personal brands and building content systems that actually work.
I enjoy researching industry trends, stalking competitors, finding content opportunities and turning all that information into content ideas that resonate with the audience.
I’m also big on using AI to make the process smarter. From building custom GPTs for scriptwriting to creating workflows for research, content production and scheduling, I love finding ways to get things done more efficiently.
And I don’t just stop at the ideas. I enjoy managing the entire process, from scripting and coordinating filming to working with editors, scheduling content, tracking performance and figuring out what we can do better.
Basically, I love bringing creativity, strategy, research and systems together to help personal brands show up consistently and grow.
I’m a workflow person. I like knowing what’s happening, what’s next, who’s responsible and what needs to be done.
I enjoy the strategy, but I also love getting my hands dirty with execution. Whether it’s developing an SEO strategy, managing a founder’s personal brand, building content workflows, coordinating creative teams or experimenting with AI-powered marketing systems, I like seeing things through.
I’m proactive, very particular about details and always looking for another angle to explore. If plan A isn’t working, let’s figure out plan B.
After six years of doing this, I’ve learned that good marketing requires curiosity, consistency, creativity and a willingness to keep experimenting. If that’s the kind of person you’re looking for, we should probably talk.
I love waffles, ice cream, sleeping and reading. Preferably all four in one day. No negotiations.
I’m based in Nigeria and work with teams across different time zones, with availability that often overlaps with UK working hours.
So, if you’re looking for someone who can get into the details, take ownership and keep things moving, you know where to find me.
Tech, AI, gadgets, beauty, machine learning, software documentation, AI automation. I have worked across a lot of industries, and that is on purpose. If it exists in your industry, I will learn it. Here is what I have done, starting from the most recent.
Tap a card to see what I did, how I did it and the results.
Strategy documents I have written for real brands. Tap one to read it.
CommunitySprinng Community StrategyOpen the doc →Marketing and contentOleena Marketing and Content StrategyOpen the doc →Content marketingMindinglyfe Content Marketing StrategyOpen the doc →MarketingGEA Marketing Strategy 2026Open the doc →Full campaign decks. Scroll sideways and tap a slide to zoom.
A launch campaign I built for a premium Lekki gym: audiences, positioning, theme, content, paid media, partnerships, timeline, budget and KPIs.
A partnership pitch deck for hosting the 6th Trendupp Awards in Riyadh, built on creator economy research and a three-day festival plan.
27 Apr 2026How I Built My Entire Portfolio Using Claude AI, For Free (Step-by-Step)122K views · 214 likes · 50 repostsRead on X →
16 Aug 2026How I Get ChatGPT to Interview Me for Content Ideas9.4K views · 62 likes · 10 repostsRead on X →
15 Sep 2026How I Find Jobs With Claude (As a Pro user) PART 117K views · 215 likes · 29 repostsRead on X →
18 Sep 2026How to Start SEO for a Brand-New Website (From My POV)2.3K views · 22 likes · 3 repostsRead on X →
7 Jul 2026How to Build a Custom GPT That Writes For You And Your Clients!2K views · 15 likes · 9 repostsRead on X →
17 Aug 2026How I Audit A Brand, Platform By Platform3.3K views · 53 likes · 9 repostsRead on X →Social graphics, ads and UGC I have designed for brands. Swipe sideways to see them all, and tap any design to zoom.
A custom GPT I built to analyse and document how someone writes. When I ghostwrite for a founder or client, I feed it 5 to 10 writing samples and it studies their style, tone, sentence structure, vocabulary, preferences, dos and don’ts and recurring expressions.
The goal is a reference that makes content sound like the real person, not generic AI copy.
I am constantly looking for ways to use AI beyond generating content: better research, faster production and smarter marketing workflows.
“I can attest with confidence to her expertise in personal branding and content strategy. Paula joined our team and quickly demonstrated a sharp understanding of what it takes to build and sustain a compelling brand. Paula is reliable, communicative, and a genuine pleasure to work with. I recommend her without hesitation.”
Tal BadaniCEO, Heyy.io“Paula managed our content operations with a level of professionalism and consistency that made a tangible difference to how we showed up online. Paula is proactive, detail-oriented, and genuinely invested in the success of the people she works with. She takes initiative without needing to be micromanaged and she brings creative thinking to even the most routine content tasks. I recommend her wholeheartedly and without reservation.”
Scott SimsonCEO, Raffiti MediaNot sure if we’re a good fit? Here are a few things you might want to know before we work together.
I help businesses and personal brands grow through strategic content and marketing.
Depending on what you need, that could mean developing a content strategy, improving your visibility through SEO, creating content for social media, writing website copy, building email campaigns, or helping you communicate what makes your brand worth paying attention to.
The goal is to help you reach the right people, build trust, and turn that attention into meaningful results.
I work with businesses, SaaS companies, founders, creators, and professionals building personal brands.
Whether you’re trying to attract more customers, establish yourself as an authority in your industry, grow your audience, or make your content more effective, I’d love to understand what you’re working towards.
You don’t have to fit into one particular industry to work with me.
Absolutely. You don’t need to have everything figured out before reaching out.
I’ll take the time to understand your business, audience, current marketing efforts, and goals. From there, we can identify what’s working, what’s missing, and what kind of strategy makes sense for you.
Sometimes, you don’t need more content. You need a better plan for the content you’re already creating.
My services cover content strategy, content marketing, SEO, answer engine optimization (AEO), copywriting, social media content, and email marketing.
I can help with everything from developing your strategy to creating and distributing content.
The exact scope depends on your goals, priorities, and what you need support with.
Yes! I work with both.
For businesses, that might mean building organic visibility, creating content that supports customer acquisition, or developing a stronger content marketing strategy.
For personal brands, it might mean finding your voice, developing content pillars, creating a consistent publishing strategy, or turning your expertise into content that attracts opportunities.
The approach differs depending on the brand, but the objective is the same: helping you communicate your value and reach the right audience.
That’s the goal.
I focus on creating content with a clear purpose, whether that’s improving visibility, attracting the right audience, building trust, nurturing leads, or encouraging people to take action.
Results depend on factors such as your offer, audience, market, and existing marketing efforts, so I won’t promise overnight success. What I can offer is a considered strategy designed around your business objectives, rather than content for the sake of posting.
I do both.
I can help you figure out what to say, who you’re saying it to, which channels make sense, and how your content should support your wider goals. I can also help execute that strategy through writing, SEO, social media content, and email marketing.
If you already have a strategy, I can work within it. If you don’t, we can build one together.
Yes. I’ve worked with clients and brands across Nigeria, the UK, the US, Israel, and Australia.
I’m comfortable collaborating remotely with teams across different time zones and adapting to different audiences, industries, and brand voices.
It starts with a conversation.
I’ll learn about your brand, what you’re trying to achieve, and the challenges you’re facing. If there’s a good fit, we’ll agree on the scope of work, deliverables, timelines, and expectations before getting started.
From there, I’ll work with you to develop and execute a plan that makes sense for your goals.
No unnecessary complexity. Just a clear understanding of what we’re working towards and how we’ll get there.
My pricing depends on the scope of work, the level of strategic involvement, and the deliverables required.
A one-off project will be priced differently from ongoing content marketing or SEO support.
Once I understand what you need, I’ll put together a proposal that outlines the scope, deliverables, timeline, and cost, so you know exactly what you’re paying for.
Both, depending on the service and scope.
If you need help with a specific project, such as website copy, a content strategy, or an SEO audit, we can discuss a one-off engagement.
If you’re looking for ongoing support with content marketing, SEO, or other marketing activities, we can explore a monthly retainer.
We’ll figure out what makes the most sense for your goals and budget.
Easy. Reach out through my contact page or send me an email.
Tell me a little about your brand, what you’re working on, and where you’d like to see better results.
You don’t need to write a perfect brief. Just tell me what’s going on, and we’ll take it from there.
Ready to get started?
Let’s talkMore samples, graphics and work files are in my Google Drive.
Docmost already had a good foundation in organic search. There was room to improve content consistency, strengthen topical coverage and make existing content more specific to the product.
I took ownership of the content process, from keyword research and competitor analysis to planning, writing, SEO optimisation and publishing.
I tracked everything in Google Search Console, planned topics in clusters through an editorial calendar, and refreshed older posts based on what the data showed.
Specificity matters. It is one thing to write an educational article about knowledge management or project documentation. It is another thing to show readers exactly how to implement those ideas using Docmost. That is an area I keep working to improve.
Heyy is an AI automation company that helps businesses streamline workflows, including customer support and marketing. I worked across SEO, content marketing, social media and founder-led content.
I also worked on the founder’s personal brand, helping him share his ideas, expertise and perspective more consistently.
I did not treat SEO as just publishing articles. I built relationships with other websites, found relevant collaboration opportunities and developed a backlink outreach process that supported the site’s authority growth.
I worked directly with the founder to manage his personal brand and build a consistent short-form content operation. We published across Instagram, TikTok, YouTube and Facebook.
I was interested in conversations already gaining traction in tech and AI, and in finding ways to make them relevant to the founder’s audience.
I help businesses and personal brands grow through strategic content and marketing.
I’ve gotten over 100M views across platforms. (I lost a ton of my analytics, forgive me.)
Real platform analytics from channels I managed and grew. Swipe sideways and tap any screenshot to zoom.
Messages from writers I have trained. Swipe sideways and tap to read.
Have a project in mind, or still figuring out what you need? Reach out. I reply within 24 hours.
Book your auditBook a 30-minute callEmail: paulanwadiaro@gmail.comWhatsApp: +234 904 616 8744X: @paula_bearrInstagram: @paula_bearr_LinkedInMediumGoogle Drive
